United Expertise Company has teamed with hashish life-style model Leune to assist UTA’s unique music showcase collection U Ought to Hear This. Rising R&B artist and UTA consumer iyla will carry out on the first showcase of the collaboration Thursday (Aug. 15) on the Sonos Penthouse in Los Angeles.
U Ought to Hear That is an invite-only collection that hosts rising artists at intimate areas which have been transformed into music venues.
“We are striving to curate a unique environment that brings people across different creative fields together and allows them to connect with our talent on a deeper level,” stated Vanja Primorac, an government in UTA’s Music division and founding father of the showcase collection in an announcement. “U Should Hear This is much more of an experiential event than your typical music showcase. We are bringing the artist’s vision to life and giving them a platform to introduce themselves to a fully engaged audience.”
This night’s efficiency will see iyla carry out songs from her debut EP Battle + Raindrops on the showcase. The singer-songwriter earned a spot in YouTube’s prestigious annual Foundry worldwide artist improvement program earlier this yr.
“Leune is thrilled to work with UTA to amplify emerging talent while elevating the conversation around cannabis,” stated Leune founder and CEO Nidhi Fortunate Handa in a launch. “Creativity and self-expression are central to the ethos of Leune. The opportunity to shine light on new artists is in perfect alignment with LEUNE’s commitment to the creative culture in Los Angeles and beyond.”
The inaugural U Ought to Hear This showcase happened earlier this yr with a efficiency by singer-songwriter and UTA consumer Lissie.