As watchmakers scramble to leap on the smartwatch bandwagon and try to steal a sliver of market share away from Apple, Timex has determined to take the reverse method. The firm has dug into its archives and revived the T80, an iconic digital watch from the ‘80s whose solely sensible function is retro styling.

Even Google has struggled to compete with the Apple Watch, and it’s the firm behind the Wear OS working system that powers the overwhelming majority of non-Apple smartwatches. But does everybody want a watch that does virtually every thing their smartphone already does? If the concept of strapping one more glowing distraction to your wrist makes you need to escape into the wilderness and stay out your life in a secluded, disconnected log cabin, the Timex T80 may as nicely be a wearable center finger directed at smartwatches.

Ironically, whereas the revived T80 appears primitive so far as digital watches go—with a black on grey seven-segment LCD show and time, date, alarm, and stopwatch features plus an Indiglo backlight—it could have most likely had the similar impact on snobby watch connoisseurs and collectors in the ‘80s as smartwatches do right this moment. But as a tech-obsessed six-year-old in the early ‘80s, I keep in mind being completely fascinated with even fundamental digital watches like these. Companies like Casio and Timex made a few of the solely tech that was accessible and inexpensive to me at that age, and I can keep in mind typically having playground bragging rights as a result of my new watch included options like a calculator, the potential to retailer 10 cellphone numbers, and different features I realistically by no means truly used.

The Timex T80 ranges in value from $59 to $65 relying on what colour and model of case and chrome steel band you go for. For an additional $14 it’s also possible to splurge and seize the $79 Timex X Pac-Man variations that includes graphics impressed by the online game surrounding the LCD show’s generously sized bezel. Unfortunately, it doesn’t truly play Pac-Man, you’ll have to make peace with smartwatches if that’s a function that’s necessary to you.

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