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TikTok’s licensing deal with Merlin will give the platform access to a huge indie music selection 1

Illustration by Alex Castro / The Verge

TikTok has signed a deal with the digital rights company Merlin that will give the platform access to a huge selection of impartial music. Effective instantly, the settlement consists of licensed music from tens of 1000’s of indie file labels worldwide.

TikTok, dwelling to parody movies, memes, lip syncing, and extra by means of clips that final for under a matter of seconds, has steadily grown in recognition over the previous couple of years. Music is a essential a part of the platform, whether or not it’s organising a joke or launching a new meme. The platform has even helped launch musicians like Lil Nas X into stardom with breakout songs like “Old Town Road.”

Merlin, one among the prime international digital rights companies for impartial labels, licenses music to…

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