MILAN — “We wanted to do something that doesn’t exist in the jewelry industry. What you’ll see in the future, it will be just a copy of this,” Swarovski’s omnichannel and business operations government vp Michele Molon stated, introducing the model’s latest retail idea right here on Thursday.
The new look was three years within the making, as the corporate began a while in the past to check customers’ evolving purchasing habits and preferences to develop an inside design that would match their wants.
“Our goal was to test something out of the box for Swarovski, which is an established company with its established retail [format,] so we wanted to break the rules,” continued Molon.
This resulted within the Crystal Studio retail undertaking, which made its debut within the model’s retailer right here situated in Via Dante, a number of steps away from the Duomo cathedral and the Castello Sforzesco fort.
The idea relies on integration between off-line and on-line, as digital implementations abound within the house. The interactive and socially targeted surroundings intends to supply an immersive purchasing expertise, encouraging customers to strive on merchandise, customise their purchases and share content material on social media, in the end extending their keep within the store.
“This is the primary of our
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