After making some noise with “Sunday” earlier this yr, the Stirfryboyz look to parlay their momentum right into a profitable fourth quarter with the discharge of “BESTIE.” The Asian boy band additionally debuts a visible because the facet dish to their newest single, which premieres on Billboard immediately (Nov. 12).
“The idea behind the music video and the tonality of the song perfectly displays the complexities in human relationships and sheds light on the brotherhood and comradery shared by the Stirfryboyz,” the collective tells Billboard. “All adversity and heartbreak can be overcome by pouring yourself into friends and pursuits that you believe in.”
The California trio particulars the ramifications on the group of a fractured relationship between a former lover and one of many Boyz. As standard, the group as closely concerned within the manufacturing of their newest visible, drawing inspiration from the simplistic one-shot type of famed director Quentin Tarantino and the gradual zoom format used up to now by Wes Anderson.
Look for the Stirfryboyz to proceed to choose up steam into 2020, with loads of new music in retailer from the extraordinarily centered group, who’re presently within the midst of a profitable bidding battle between a number of main labels.
“When ‘Sunday’ gained traction, we realized that we could actually take this more seriously,” they clarify. “We felt as though there was an unfulfilled demand in hip-hop and pop that we catered to. It did put more pressure on us because music went from a passion into a career, but we’ve slowly learned to adjust and stick to keep things as Stirfry as possible.”
Watch the “BESTIE” video under.