1. Tech

Social video app Firework comes to India to take on TikTok

With the recognition of brief video-sharing platforms like TikTok, Vigo Video and Likee rising in India, the same platform referred to as Firework, primarily based in Silicon Valley, has now entered the Indian market. Firework developer Loop Now Applied sciences, Inc is a Redwood Metropolis, California-based incubator start-up that focuses on next-generation client cellular functions. “India has the fastest growing smartphone market in the world and it is exciting to be part of this revolution which has impacted everyone,” Vincent Yang, CEO, Loop Now Applied sciences, mentioned in a press release on Monday.

Firework permits customers to create 30-second movies. And with “Reveal”, its patent pending expertise, it should permit creators to take each horizontal and vertical video. That too in a single shot from their cellular gadget. In India, Firework will deal with working with a number of the largest names in leisure. “Reports suggest that Indian consumers spend nearly 170 mins per day on apps. And India in the past has seen over one billion app downloads. At Firework, we have over three million registered users across iOS and Android. The Indian market will see us substantially increase that number,” Cory Grenier, Chief Income Officer, Firework, mentioned in a press release on Monday.

Firework vs TikTok

TikTok, the favored short-video sharing app, has emerged as probably the most obtain social media app on the App Retailer. In accordance with knowledge from Sensor Tower, the app developed by ByteDance is just not seeing any slowdown in its reputation. It remained probably the most downloaded app on the iOS App Retailer throughout the month of July 2019. It was additionally the second most downloaded app on Google Play Retailer. Throughout the month of July 2019, it had a complete set up rely of 53.5 million and stays the second most downloaded app throughout platforms.

India is the nation with the biggest variety of TikTok installs, Julia Chan, Cell Insights Analyst at Senor Tower, mentioned in a weblog publish. Whereas it stays common, TikTok did not beat Fb, which stays probably the most downloaded app by way of total downloads. The social media big noticed its flagship app register 56 million installs in July 2019.

With inputs from IANS

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