Sneaker Con Los Angeles 2019 Aleali May Fashion Collaboration – WWD

Sneaker Con is returning to Los Angeles later this 12 months, and Aleali May is coming together with a brand new collaboration.

May, an rising stylist-model-street-style draw who’s going on half-a-million Instagram followers is releasing her first and restricted assortment of attire and equipment in collaboration with Sneaker Con, which will likely be promoting it completely.

The occasion will likely be held in Anaheim, Calif., over the primary weekend in December, with one-day tickets going for $25 and two-day passes for $40. With greater than 10,000 attendees anticipated, that places estimated income from strictly ticket gross sales from the occasion at round $250,000, on the low finish.

Sneaker Con is being coproduced with IMG, the sprawling company and administration firm underneath even larger guardian firm Endeavor, with Sneaker Con noting this 12 months’s occasion is a part of a “long-term strategic partnership to expand and enhance the Sneaker Con experience globally.” Sneaker Con beforehand labored with IMG on its May occasion in Mainland China, which the corporate says offered out in two minutes. Last 12 months IMG additionally helped the corporate launch its digital platform and a associated app, so the partnership marks a longer-term dedication.

Tim Pernetti, govt vice chairman of Endeavor properties, together with IMG, mentioned the corporate is working “to enhance the event experience with new collaborations, talent, programming and brands.” 

“Seeing the limitless potential of Sneaker Con, we knew it was well-positioned to become the next big thing in global sneaker, streetwear and lifestyle culture — living at the intersection of worlds we know well: entertainment, sports, music and fashion,” Pernetti added.

As for why sneaker tradition continues to thrive, Sneaker Con cofounder Alan Vinogradov pointed to the “community and culture that exists behind it.”

“Most trends are typically driven by a moment or press; they don’t necessarily have communities that are developed around them,” Vinogradov added. “People are passionate about sneakers — the stories behind the shoes and how they’re acquired. Now, there are trends within the sneaker business, but as a whole it’s still only getting started.”

The L.A. occasion will in fact embrace heaps and plenty of sneakers on the market, commerce and authentication, but in addition some new experiences for attendees. There will likely be periods dubbed “Sneaker Conversations,” the place visitors will focus on — what else — sneakers, but in addition take part in viewers Q&As. A full-court basketball sport can be scheduled, with unnamed particular visitors set to participate in a dunk contest and a three-point contest. Customization will likely be expanded, too, with a contest {and professional} sneaker customizers providing providers free of charge.

For More, See:

Sneaker Influencers Predict What’s Next for Footwear Market

Asked & Answered: The Collectors at Sneaker Con 2017

Fashion Is Looking at Footwear Market Share

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