Photo by Brent Rose for The Verge

GoPro’s new Hero 8 Black had the most effective first month of gross sales of any digital camera within the firm’s historical past, in line with third quarter monetary outcomes launched Thursday. What’s extra, GoPro says gross sales of the brand new digital camera have been up 40 % in comparison with the primary month of Hero 7 Black gross sales in 2018 — the digital camera that set the corporate’s earlier file. People have spent years guessing that the rise in smartphone images would result in GoPro’s demise. But as a substitute, the growing demand for standout social media content material — a starvation that’s pushed by the rise of smartphones — has created an setting the place every new GoPro sells higher than ever.

If the Hero 8 Black’s robust gross sales proceed, it may result in a monster vacation season for GoPro. The Hero 7…

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