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As Xiaomi widens its smartphone lead over Samsung in India, a brand new competitor is more and more posing a problem.

Realme, a one-and-half-year-old smartphone vendor that spun out of Oppo, commanded 14.3% of the world’s second largest smartphone market within the quarter that led to September, analysis agency IDC mentioned on Monday.

While Xiaomi, with 27.1% of the native smartphone market share, nonetheless dominates the market, the quantity of handsets that Realme has shipped in India rose at a staggering 401.3% for the reason that similar interval final yr, in keeping with IDC.

Market share of smartphone distributors in India

What’s fascinating about Realme’s growth in India is simply how intently it is replicating Xiaomi’s playbook within the nation. Like Xiaomi, Realme for a yr offered telephones solely via a web based channel to chop overhead prices. Last quarter, the corporate started promoting telephones in India via offline shops, which nonetheless account for greater than two-thirds of all smartphone gross sales.

In phrases of online-only cargo, the corporate’s market share has ballooned to 26.5% in Q3 2019 from 16.5% in Q2 this yr, the analysis agency mentioned.

Realme has launched greater than a dozen aggressively priced smartphone fashions to this point, all priced between $80 to $240 — the candy spot within the native market. In reality, IDC says Realme’s C2, 3i and Three fashions — priced between $80 and $110 — have been the top-selling telephones for the corporate in Q3 this yr.

Like Xiaomi’s handsets, Realme smartphones pack above the punch — sporting a few of the highest-end {hardware} modules for his or her value vary. The $80 Realme C2 encompasses a six-inch HD+ show, 3+2 rear megapixel cameras, 4,000 mAh battery, 2GB of RAM and 16GB of expandable storage — and it helps 4G networks and has a facial unlock function.

Other markets

Realme in the present day operates in 18 nations, together with its residence market China, Indonesia, Malaysia, Pakistan, Vietnam and Egypt. In May this yr, the corporate entered the European area.

In a report Counterpoint shared with its purchasers lately, the analysis agency mentioned that primarily based on the variety of smartphones that Realme has shipped, the corporate’s rank went from 47th in Q3 2018 to seventh as of September this yr. By transport greater than 10 million smartphones, the Chinese agency’s cargo grew by a whopping 808% throughout this era, the analysis agency mentioned.

India and Indonesia accounted for greater than 80% of smartphones that Realme has shipped to this point, in keeping with Counterpoint.

“We expect realme to become a serious contender in the market next year as growth will continue in emerging markets and online channels. The value for money proposition is also powerful in times of stagnant economic growth globally,” Counterpoint analysts wrote.

The aggressive development of Realme hasn’t gone unnoticed with Xiaomi. The two corporations have already exchanged testy phrases with each other and made allegations.

And you thought smartphone wars have been over.

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