Latin trade skilled Rudy Lopez Negrete has re-joined CAA the place he started his profession in 2008. Lopez Negrete will probably be again on board as an agent in the music touring division, specializing in model partnerships for CAA’s Latin music purchasers.
“I couldn’t be more excited to be back at CAA working alongside the best in the business,” stated Lopez Negrete in a launch. “Our Latin clients are pushing culture forward every single day and brands that partner with these artists will benefit from tapping into this incredible movement.”
Lopez Negrete will probably be primarily based in the Los Angeles workplace, the place he will probably be working with main Latin artists, together with Enrique Iglesias, Ricky Martin, Jennifer Lopez, Becky G, Isabela Merced, Luis Fonsi and Mon Laferte.
“Rudy brings deep experience in building partnerships within the Latin music space — he’ll be a terrific addition to an already strong team focused on delivering the best in touring, marketing and brand sponsorships for today’s leading Latin artists,” stated CAA’s co-head of North American up to date music Darryl Eaton in a launch.
After launching his profession at CAA, Lopez Negrete transitioned to Lopez Negrete Communications, a number one Hispanic artistic advert company the place he was head of music and content material. Most lately, Lopez Negrete was overseeing all multicultural efforts at Observatory Marketing, a CAA and Stagwell firm. Observatory Marketing was previously often called CAA Marketing till April 2018.