Roam baggage is opening its first brick-and-mortar location and it’s nestled contained in the Bloomingdale’s 59th Street flagship in Manhattan.
The customizable premium baggage model, which was launched final yr by a crew that features Tumi founder Charlie Clifford, will open a 160-square-foot concession store on the seventh ground of the shop on Oct. 15.
The store will function the model’s full line of baggage in 4 completely different sizes and can enable clients to design their very own items by selecting the colour, zipper pulls, wheels and different particulars. The line is manufactured in the U.S., provides a 100-day trial and carries a lifetime guarantee.
“Lookalike luggage is a thing of the past,” stated Larry Lein, chief govt officer and cofounder of Roam. He stated that when Clifford was creating Tumi, the concept was to “create a travel uniform” with its glossy, black baggage choices. Roam, in distinction, is “very anti-uniform. People like to stand out today.”
Roam was examined in May and had a real launch direct-to-consumer in November. The Bloomingdale’s partnership is its first foray into conventional retail.
“Bloomingdale’s was undoubtedly our first selection to launch Roam retail, because it has at all times embodied a heritage of partnering with progressive manufacturers specializing in top-tier design, craftsmanship