Report: Apple iPhone 11 trio makes up 69% of US Apple smartphone sales in Q4 of 2019

Apple’s iPhone is one of the most well-liked objects going into the vacation season – particularly because the latest ones arrive in the start of the fourth quarter ever yr. According to a analysis report from CIRP (Consumer Intelligence Research Partners), 69% of iPhones bought in in the US in Q4 have been of these launched in 2019.

The iPhone 11 was the most well-liked at 39%, whereas each the iPhone 11 Pro and iPhone 11 Pro Max every accounted for 15% of sales. This is an attention-grabbing shift contemplating the iPhone XS Max closely outsold the iPhone XS. It’s possible that many with the iPhone X are upgrading to the 11 Pro this yr.

Source: CIRP

Given the iPhone XR’s discounted value of $599 following the discharge of the iPhone 11 trio, it continued to promote nicely this yr – making up about 18% of general iPhone sales this quarter.

Since Apple doesn’t reveal official numbers for iPhone sales anymore, CIRP makes use of the US-WARP (weighted common retail value) to eyeball the typical promoting value. It estimates the typical is $809, up from $783 Q3 of 2019. It was decrease than the Q4 peak of $839 final yr, suggesting the lower cost of the iPhone 11 and price-reduced iPhone XR offset the upward pattern.

Source: CIRP

This is also offset from a slowing down of the adoption of fashions with extra storage. Two-thirds of iPhone 11 Pro and 11 Pro consumers went with storage increased than 64GB whereas most consumers of different iPhone fashions went with simply the bottom storage.

The quantity from this report are primarily based off analyst surveys. This one, is predicated on a survey of 500 US Apple clients that bought an Apple product in the October – December 2019 interval.

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