Prada’s Luna Rossa Unveiled – WWD

CAGLIARI, Italy — “The emotion is always there, always important and every boat launch is new and different, it’s not something you get used to.”

Prada Group’s hard-charging chief Patrizio Bertelli just isn’t somebody you’ll count on to get private, however on Wednesday, on the christening of the brand new Luna Rossa, he was clearly happy with the 2 years of labor that went into the modern boat. That is the sixth America’s Cup problem for Bertelli.

It was a day of celebration on the Luna Rossa Prada Pirelli dock of this Sardinian city, and the launch drew round 450 folks. Miuccia Prada, sporting a blue pantsuit and smart dégradé loafers, christened the boat with a bottle of Ferrari Most Blanc de Blancs, because the Luna Rossa group, their households and Cagliari officers cheered on. After the earlier silver fashions, the most recent design, the AC75 monohull, glistened black beneath the still-scorching solar.

This was the ninth time the designer acted as a godmother to a Luna Rossa boat. She was flanked by the archbishop of Cagliari, Arrigo Miglio; her husband, who can be president of the Luna Rossa Prada Pirelli group; Agostino Randazzo, president of the Sicilian crusing circle, and Marco Tronchetti Provera, chief government officer of Pirelli, co-title sponsor of the Luna Rossa group and companion within the technological improvement. Prime Minister Giuseppe Conte arrived within the afternoon.

“We are at the same level of the other challengers, we are sure we are not starting with any deficiency,” trumpeted Bertelli.

He additionally was enthusiastic in regards to the selection of a monohull. “After three America’s Cusp, enough — it was time to change from the multiple hulls. The revolutionary innovation through which the concept of single hull was reinterpreted leads to even greater expectations,” he mentioned.

Bertelli touted the significance of the analysis that goes into such ventures as it’s “the foundation for the development of leisure boats, cruise boats, the ones you rent. Now they all have air conditioning, generators. Who could have imagined that in the Eighties? There are many technical advancements that will shape the next generation of boats for at least the next 10 years.”

The entrepreneur confirmed the funding of 65 million euros within the crusing enterprise. Luna Rossa is now 100 % privately owned by Bertelli. A passionate sailor, Bertelli mentioned this time round he’ll be capable of get on the boat. “With the [previous Luna Rossa] catamaran, it was more problematic,” he mentioned.

Requested in regards to the potential improvement of a Luna Rossa assortment — to not be confused with Prada’s Linea Rossa line — Bertelli mentioned was not within the pipeline.

Prada's Luna Rossa

Prada’s Luna Rossa. 
Courtesy Picture

The boat will symbolize Italy and the Sicilian Crusing Circle on the America’s Cup, the oldest trophy within the historical past of sports activities and probably the most prestigious within the crusing world. The primary sequence of preliminary regattas of the 36th America’s Cup offered by Prada, the America’s Cup World Sequence, will probably be held in Cagliari April 23 to 26.

Races to find out the winner of the Prada Cup will happen in Auckland from January to March 2021. The winner of the Prada Cup will then line up towards the America’s Cup defender, Emirates Crew New Zealand, in a 13-race sequence starting in March 2021.

The event of Luna Rossa’s AC75 mannequin, constructed by Persico Marine, employed greater than 90 folks, of which 37 had been designers, for nearly two years for a complete of 78,000 working hours. To create the hull, they used 7,000 sq. meters of carbon fiber and 400 sq. meters of aluminum in a honeycomb construction. The carbon foil arms, every weighing 500 kilos, are designed to help a most weight of 27 tons.

A delicate wing is one other innovation of the AC75, with two parallel mainsails.

Max Sirena, skipper and group director, mentioned the boat will virtually at all times sail in a foiling method. “The hull will almost never touch water, and move very fast. We have done a lot to reduce as much as possible the time of transition between the phase when the hull is completely in the water and when it’s flying. A balance that is difficult to achieve and on which we continue to work as we develop the boat,” he mentioned.

Requested to speak about working with Bertelli and the Prada Group for 25 years, Sirena mentioned: “We all know his character, but we are here because of him, Miuccia Prada and our sponsors, and we can only learn from him. The most fascinating thing is his attention to details and how he never takes anything for granted.”

Prada has acquired the unique naming and presenting sponsor rights of all occasions, together with the Challenger Choice Sequence, which will probably be formally named the Prada Cup. Beforehand, the Challenger Choice Sequence was sponsored by Louis Vuitton.

It is a return to the ocean for Luna Rossa and its sixth problem, however fifth race, because the group in 2015 withdrew from the competitors in disagreement with the overturning of guidelines unanimously adopted all through the earlier 12 months by the Oracle Crew of the U.S., which was owned by Larry Ellison and which misplaced the America’s Cup to the New Zealand group.

The Luna Rossa group was established in 1997 by Prada’s ceo with the unique identify of “Prada Challenge for the America’s Cup 2000.” The group received the Louis Vuitton Cup in 2000, with a report of 38 victories over 49 races. It additionally competed in 2003 and in 2007, when it reached the Louis Vuitton Cup closing.

The idea of a Challenger Choice Sequence originated in 1970, when for the primary time within the historical past of the America’s Cup there was a couple of worldwide challenger vying to race towards the defender for the coveted trophy. Organized by the Challenger of File, the Prada Cup is the ultimate step of the street to the America’s Cup.

With its sixth problem, Luna Rossa overtakes the historic report of Sir Thomas Lipton, the English sailor who challenged the American holders of the America’s Cup 5 instances from 1899 to 1930 — however who misplaced each time.

Prada in November unveiled the brand new Prada Cup designed by Marc Newson on the Yacht Membership de Monaco. The silver trophy handcrafted by Florentine silversmiths was housed in an opulent leather-based trunk designed and handcrafted by Prada. The trunk, which was impressed by the primary luxurious steamer trunks produced by the model, was made and assembled by hand.


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