Pea-based pants may be next frontier as Lululemon looks at crops for clothes

Pea-based pants may be next frontier as Lululemon looks at crops for clothes 1

Aleksandra Sagan, The Canadian Press
Printed Wednesday, June 26, 2019 4:29AM EDT

VANCOUVER — Lululemon Athletica Inc. desires prospects to have extra pea of their yoga pants.

The athleisure retailer offered the thought at Protein Industries Canada’s (PIC) pitch day Monday in a chat titled: Clothes the World with Crops, in keeping with a photograph of a PowerPoint slide.

Lululemon’s pitch targeted on utilizing byproducts from pea processing as inputs for brand new clothes supplies, stated Invoice Greuel, chief govt of PIC, a not-for-profit business affiliation that is among the federal authorities’s 5 supercluster initiatives. Its objective is to create enterprise alternatives, collaborate and spend money on initiatives that would rework Canada’s agriculture and meals processing industries, in keeping with its web site.

“It’s not far-fetched at all,” he stated, pointing to different examples of extra sustainable materials used for clothes, like bamboo. Many corporations, together with Patagonia, additionally already use hemp.

Lululemon declined to touch upon the presentation, with spokeswoman Erin Hankinson writing in an e-mail that “we don’t have anything else to share.”

Peder Sande, who delivered the presentation in Calgary, is a marketing consultant for the corporate.

Greater than a dozen corporations, researchers or different teams gave displays that lasted about 5 to seven minutes every in the course of the day.

PIC had put a name out for talks on enterprise challenges, attention-grabbing know-how platforms, particular analysis capabilities and different matters, stated Greuel.

“All with the idea that, you know, we want to create opportunities for collaborative research out of the discussion.”

Lululemon’s concept can be a “great opportunity” for the business to make the most of among the byproducts from pea processing, stated Greuel.

Shoppers are demanding extra plant-based protein of their diets. Canada’s new meals information launched earlier this yr even recommends folks “choose protein foods that come from plants more often” and eating places have scrambled so as to add vegan choices, like Past Meat burgers and breakfast patties, to their menus.

That want for plant-based protein is driving the business at present, stated Greuel. The favored Past Meat burgers, which quickly offered out after A&W first began promoting them, for instance, include pea protein isolate.

When processors extract protein from peas, pea starch and fibre is left behind, he defined.

These byproducts are at the moment used to make glass noodles, livestock feed and different merchandise, Greuel stated.

“We’re always interested in additional uses and higher-value uses as well.”

Any concept that provides worth is an amazing alternative for Canadian farmers to diversify their markets and improve farm-gate costs, wrote Allison Ammeter, chairwoman of the plant protein alliance of Alberta, in a press release.

“Value-add can be food products, beauty products, industrial products, perhaps yoga pants? Why not?” wrote Ammeter, who attended the presentation.

The subsequent step is for any corporations, together with Lululemon, to submit a undertaking proposal to PIC, stated Greuel, which is due on the finish of the month. PIC will then decide inside a number of months which of these initiatives it should assist fund.

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