As Greta Thunberg heads again to Europe from the U.S. after radicalizing a era, entrepreneurs are shortly realizing there’s a zeitgeist to be gotten maintain of right here. With meals manufacturing a serious contributor to local weather change, it’s no shock then that on-demand meals startups are showing to cater to this new viewers.
Easy Feast launched its plant-based meals product in early 2017 and since then has developed a fast-food vary that’s catching the local weather and style style wave.
The corporate has now raised a complete of $33 million in a Sequence B spherical led by U.S.-based enterprise capital agency 14W, with a variety of different current buyers taking part, together with Europe’s Balderton Capital, which is rising their funding within the enterprise.
The corporate was partly self-funded to start with, then added Candy Capital (London/Stockholm) and byFounders (CPH/SF) as the primary VCs. Later, Balderton Capital (London) and 14W (NYC) joined within the Sequence A and B. The entire funding to this point is now north of $50 million.
The founders are Jakob Jønck and Thomas Ambus; Jønck was co-founder of Endomondo, acquired by MyFitnessPal.
Jønck says: “The future of food does not just belong to plants, but will be both plant-based and unprocessed. This movement is pivotal to save not only our planet, but also human health. With this investment, we can continue our journey and bring our products to more people, in existing as well as new markets, while also strengthening our R&D efforts in new food innovation.”
Easy Feast is ticking the local weather agenda packing containers, with packaging made solely by FSC-approved cardboard packing containers, to the cooling aspect they use to maintain the meals contemporary (frozen faucet water in drinkable cartons) and their use of all-organic produce.
Alex Zubillaga from 14W commented: “Over the past year since first investing in Simple Feast, we have continued to be impressed by the caliber and deep operational experience of the management team that Jakob Jønck has built around him… We believe Simple Feast has the opportunity to become a global, category-defining brand as they expand to the U.S. early next year.”
Typical clients are meat-eating households of their 30s and 40s who’re making an attempt to chop down on their meat consumption. They’re well-educated, have a center or excessive earnings and demand top quality and transparency within the meals they eat. Their principal rivals are eating places, meal-kits and take-away. The concept is to not compromise on style or high quality, nor comfort or packaging.