Ride-hailing agency Ola introduced the roll-out of its synthetic intelligence-enabled safety feature, ‘Guardian’ in 17 markets across India and Australia. After operating a profitable pilot across a number of cities in India and worldwide markets, Bengaluru-based Ola stated the ‘Guardian’ feature goes stay in 16 Indian cities in addition to Perth in Australia. The SoftBank-backed firm goals to take Guardian to extra cities in the approaching quarter.


The ‘Guardian’ feature, developed by Ola as a world-first, makes use of real-time information from rides to mechanically detect irregular journey exercise, together with extended stops and sudden route deviations. These alerts are flagged off in real-time to Ola’s devoted 24×7 Safety Response Team, who instantly attain out to prospects and drivers to verify in the event that they’re secure and provide on-the-call help till trip completion. Customers may alert police authorities and their family members in parallel, by way of the emergency button on the app. Ola Guardian is constructed on AI and machine studying capabilities on the Ola platform, which allows it to repeatedly study and evolve from hundreds of thousands of information factors each single day, to enhance threat signalling and prompt decision.



“We are focused on developing innovations that place customer safety at the heart of platform experience. ‘Guardian’ brings together the precision of artificial intelligence with the assurance of human intervention, enabling a uniform and safe mobility experience across the markets we operate in,” stated Arun Srinivas, chief gross sales and advertising and marketing officer, Ola. The safety initiatives similar to emergency button, facial recognition system for driver authentication, and one-time-password (OTP) system, are improvements which have all been constructed in India. “We now lead the global benchmarks for the mobility industry. We are committed to further innovating on key areas like safety, consumer and partner experience in our mission to build mobility for a billion people,” stated Srinivas.


Last month, Ola’s US-based rival Uber misplaced its licence to function in London. Transport for London (TfL), the UK Capital’s transport regulator had stated that Uber is not going to be given a brand new licence in London after repeated safety failures. A key situation recognized was {that a} change to Uber’s programs allowed unauthorised drivers to add their photographs to different Uber driver accounts. This allowed them to select up passengers as if they had been the booked driver, which occurred in a minimum of 14,000 journeys – placing passenger safety and safety in danger.


Ola stated it conducts obligatory verification by way of stringent legal information checks. It additionally gives obligatory on-line coaching for drivers that features modules like customer support and etiquette, platform utilization, associate assist and defensive driving. To forestall driver impersonation Ola has put in place a facial recognition system in place, which prompts on-duty drivers to add a selfie and authenticate themselves a number of occasions in between rides. This feature is stay across India and can also be being piloted in varied worldwide markets.

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