Nordstrom 57th Street: Distilling the Essence of a Flagship

On 57th Street in Manhattan, Nordstrom remains to be Nordstrom.
The seven-level, 320,000-square-foot girls’s flagship, set to open Thursday, suits the mildew with these Nordstrom definers — the open, versatile ground plan; prolonged sight strains; breadth of merchandise — from Topshop to Saint Laurent, and the vigilant service.
Yet the expertise is elevated, figuratively and actually, and all of it begins from the road with the dramatic, undulating glass facade, rising 5 tales excessive and 150 toes throughout, beckoning these outdoors to look inside. At the forefront, vogue mannequins are theatrically suspended from the ceiling, excessive above the two atriums flanking the foremost entrance and resulting in the decrease ranges.
The theater continues with a Christian Louboutin area housing an unique capsule assortment of purses, footwear and journey equipment. It’s middle stage on the foremost ground for the opening weeks.
There’s additionally a graffitied and Thomas Burberry TB-monogrammed Burberry format with exclusives and runway items; a “Nordstrom x Nike” store with limited-edition Nike merchandise intermixed with Megbabe magnificence merchandise, Susan Alexandra vogue and Theragun therapeutic massage instruments, amongst different manufacturers for a way of life array, and an Everlane store offered in the Pop-In @ Nordstrom area that modifications its merchandise theme month-to-month and retains it revolutionary.
The flagship, as

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