Illustration by Alex Castro / The Verge

On Tuesday, New York Attorney General Letitia James introduced a brand new lawsuit in opposition to e-cigarette firm Juul, alleging that the corporate misled customers concerning the dangers of vaping by deceptive promoting.

In its lawsuit, New York alleges that Juul’s marketing of its merchandise downplayed their well being dangers and used “colorful images of attractive, young models” to enchantment to minors.

“There can be no doubt that JUUL’s aggressive advertising has significantly contributed to the public health crisis that has left youth in New York and across the country addicted to its products,” James stated. “By glamorizing vaping, whereas on the identical time downplaying the nicotine present in vaping merchandise, JUUL is placing numerous New Yorkers in danger. I am…

Continue studying…

No Comments
Comments to: New York attorney general sues Juul for deceptive marketing