I think about it’s wanting fairly grim from the place Netflix is standing proper now.
The streaming large introduced Wednesday—simply sooner or later after the launch of Disney’s highly-anticipated new streaming service, a service primarily catering to households and nerds—that it’s partnered with Nickelodeon on a multi-year content material deal. Nickelodeon has existed on Netflix earlier than, reminiscent of with Rocko’s Modern Life: Static Cling and Invader Zim: Enter the Florpus, however the deal will contain the manufacturing of recent authentic animated films and collection. According to the corporate, this new content material can be primarily based on “the Nickelodeon library of characters” in addition to others.
“Nickelodeon has generated scores of characters that kids love, and we look forward to telling wholly original stories that re-imagine and expand on the worlds they inhabit,” Melissa Cobb, Netflix vp of authentic animation, mentioned in a press release. “We’re thrilled to continue collaborating with Brian Robbins, Ramsey Naito, and the creative team at Nickelodeon in new ways as we look to find fresh voices and bring bold stories to our global audience on Netflix.”
Netflix has had children content material for years, however the streaming large could also be feeling the warmth with the launch of a service that’s positioned itself to dominate the kid-friendly providers area with its many years and many years of profitable movies and tv collection. And not solely does Disney+ home Marvel, Pixar, Star Wars, and National Geographic, it additionally owns Hulu. If Netflix is significantly going to take on Disney+ head-on, it’s going to want greater than a few Nickelodeon spin-offs.
Thanks partially to the head-spinning variety of providers which have launched or are going to launch within the coming months, Netflix has misplaced an excellent share of a few of its most common licensed collection. It’s dropping clients for the primary time in years. Its authentic content material is lackluster at finest in most classes (particularly its cursed comedy specials). And a few of its huge bets on retention are actual head-scratchers. The firm reportedly paid someplace within the ballpark of $500 million for Seinfeld, for god’s sake. And now, Netflix seems to be placing its cash on Nickelodeon to goal children and households.
I’m not saying that Netflix is lifeless within the water, however it will be smart to pivot away from “quantity over quality” and simply make some higher content material. With so many rivals coming into the streaming fray, it’s going to have to.
I’m rooting for Netflix, however rattling.