Netflix has been one of the vital fashionable and most well-liked video streaming companies since its inception. All due to its big selection of content material from quite a few studios and originals of its personal. But since each studio and leisure firm desires their piece of the pie in video streaming, the so-called ‘Streaming Wars’ have begun. To beat the competitors, Netflix began providing a mobile-only plan for Rs 199 in India from earlier this yr. Now, in keeping with some reviews, the streaming big is testing long-term plans at as much as 50 p.c much less worth than the common month-to-month plans.
India is without doubt one of the latest markets for Netflix because the agency solely entered the nation in 2016. Even although, it has loved great success attributable to cheaper cellular knowledge plans provided by carriers. And that’s the reason the corporate opted to introduce mobile-only plans at a less expensive worth to garner more subscribers. In distinction, Netflix nonetheless falls behind Amazon’s Prime subscription which incorporates quite a few different companies bundled collectively for under ₹999 per yr.
Additionally, Netflix has been dropping subscribers on the world stage attributable to intense competitors and hike in subscription charges. All these elements could possibly be the rationale for the streaming big to check more affordable long-term plans in an rising market like India. As of now, these plans are solely obtainable for a handful of latest and returning subscribers since it’s the testing section.
The long-term plans provided by Netflix India are as listed beneath:
1. 3 Months – Rs 1,919
2. 6 Months – Rs 3,359
3. 12 Months – Rs 4,799
Netflix has additionally confirmed to Devices360 that it will likely be rolling out these plans to everybody provided that the customers discover it helpful.