Microsoft: Why our new Surface line-up really does have something for everyone

Microsoft current Surface launch was stuffed with surprises, as the corporate took the wraps off a folding telephone (the Surface Duo) and PC gadget (the Surface Neo).

But alongside these headline-catching launches had been the most recent technology of the corporate’s Surface gadgets, with new additions to the Laptop, Book and Pro strains.

But with so many new choices coming to the market, how does Microsoft look to make sure it stays centered on its self-declared purpose to “enable people to achieve more”?


“As we launch a number of generations of the merchandise, we get loads of suggestions,” Aidan Marcuss, CVP, Devices Portfolio and Operations at Microsoft, informed webPro at a current firm media occasion.

“We’ve taken a big step forward in growing and adding whole product lines that address customer feedback and customer needs.”

“There’s not some grasp spreadsheet someplace that claims, ‘this is each product that ought to exist’, and we will work our means via it,” he provides. “But thinking about it from a customer end…each time we add a new product line, it’s very intentional, saying that we got feedback, or the technology has enabled something.”

(Image credit score: Microsoft)

Microsoft’s new gadgets look to be a great associate for every kind of customers, each enterprise and shopper, with Marcuss saying the corporate has taken on suggestions from every kind of customers. 

In explicit, the present pattern of companies refreshing their gadget portfolios within the continued swap to Windows 10, in addition to the rising demand to have the most recent know-how within the office for most mobility and productiveness, has seen Surface gadgets turn into standard decisions for corporations throughout many verticals.

“Our industry goes through big shifts, and it kind of feels like we’re in one of those moments where a lot of enterprises are modernising across a number of dimensions at once – and a device is a really important part of this.”

Along with {hardware} upgrades and design modifications, Microsoft’s new Surface merchandise function enhancements by way of safety and serviceability, with the latter making it simpler than ever to adapt a tool for explicit customers and functions.

But it appears that evidently the sheer vary of gadgets may very well be the important thing to seeing Microsoft’s continued progress within the {hardware} house.

As Marcuss notes, “we don’t just want to innovate, we want to build products people can rely on for multiple generations.”

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