Microsoft and Sony are asserting an uncommon partnership at present, permitting the 2 rivals to associate on cloud-based gaming providers. “The two companies will explore joint development of future cloud solutions in Microsoft Azure to support their respective game and content-streaming services,” Microsoft mentioned in a press release. Sony’s current recreation and content-streaming providers may also be powered by Microsoft Azure sooner or later.
Microsoft says “these efforts will also include building better development platforms for the content creator community,” which feels like each Sony and Microsoft are planning to associate on future providers geared toward creators and the gaming neighborhood. Each corporations say they may “share additional information when available,” however the partnership means Microsoft and Sony will collaborate on cloud gaming. That’s a fairly large deal, and it’s a giant loss for Microsoft’s essential cloud rival, Amazon.
It additionally means Google, a brand new gaming rival to Microsoft and Sony, will miss out on internet hosting Sony’s cloud providers. Google unveiled its Stadia recreation streaming service earlier this 12 months, and the corporate will use YouTube to push it to the plenty. Stadia is a risk to each Microsoft and Sony, and it appears like the businesses are teaming up so Sony has some underlying infrastructure help to battle again. Stadia will stream video games from the cloud to the Chrome browser, Chromecast, and Pixel gadgets. Sony already has a cloud gaming service, however Microsoft is promising trials of its personal xCloud gaming service later this 12 months. Microsoft’s gaming boss, Phil Spencer, has additionally promised the corporate will “go big” for E3.
Alongside the cloud gaming and content-streaming partnership, the pair of corporations may also collaborate on semiconductors and synthetic intelligence (AI). This may embrace clever picture sensor options that use Azure AI, and Sony utilizing Microsoft’s AI platform in its client merchandise.
“Sony has always been a leader in both entertainment and technology, and the collaboration we announced today builds on this history of innovation,” says Microsoft CEO Satya Nadella. “Our partnership brings the power of Azure and Azure AI to Sony to deliver new gaming and entertainment experiences for customers.”