Marimekko, the Finnish design home, is hitting the streets.
A new assortment of unisex streetwear designs known as Marimekko Kioski contains a vary of androgynous, wearable wardrobe staples and the model’s iconic Sixties patterns. The appears to be like embody knitwear, hoodies, caps, T-shirts, purses and footwear introducing Marimekko’s iconic flower print, Unikko, to a brand new viewers. The enduring poppy sample, Unikko, was designed in 1964 by Maija Isola.
The primary assortment launches immediately on marimekko.com and might be accessible on the Marimekko flagship at 200 Fifth Avenue on Saturday. The road can even be offered in Canada beginning Saturday at Gravitypope shops in Vancouver, Toronto, Calgary and Edmonton.
Retail costs vary from $20 for a scrunchie to $325 for a hoodie.
Satu Maaranen, head designer of Marimekko, mentioned she’s enthusiastic about how a brand new era of Marimmeko followers have styled their classic and new Marimekko gadgets into their streetwear kinds.
“We feel that our playful prints are a perfect match with the creative streetwear culture,” she mentioned. “This assortment introduces our artwork of print-making to a brand new era of city youth around the globe with reinterpretations of our iconic patterns in new colorways and new functions. The gathering is particularly impressed by our iconic Unikko print that stands
Observe WWD on Twitter or turn into a fan on Fb.