Cell advertising and marketing firm ManyChat has raised $18 million in Collection A funding.
The startup, co-founded by CEO Mikael Yang, is at present targeted on Fb Messenger. It provides instruments for making a bot on Messenger whereas additionally supporting reside human chatting (ManyChat says its strategy is a “sensible mix of automation and private outreach”), and extra choices like promoting to get extra customers to interact together with your messaging channels.
ManyChat is only one of a number of startups hoping to construct a enterprise round Fb Messenger bots, however this seems like a product that companies are literally utilizing. The corporate says greater than 1 million accounts have been created on the platform, with prospects coming from e-commerce, conventional retail, gyms, magnificence salons eating places and extra.
These prospects have collectively enlisted 350 million Messenger subscribers, and there are 7 billion messages despatched on the platform every month. Plus, with a mean open fee of 80 p.c, these messages are literally being learn.
The funding was led by Bessemer Enterprise Capital, with participation from Flint Capital. Bessemer’s Ethan Kurzweil is becoming a member of the board of administrators, whereas the agency’s Alex Ferrara additionally turns into a board observer.
“ManyChat is on the forefront of a significant shift in how companies market to prospects,” Kurzweil mentioned within the funding announcement. “It’s not a matter of ‘if’ however ‘when’ e-mail lists and static types get changed with a extra customized and conversational strategy to buyer engagement.”
He added that the corporate’s work with Messenger is “solely the start”: “With Instagram, WhatsApp, RCS, and others on the horizon, there’s countless potential to scale.”