L’Oréal Paris’ third trend present, held Saturday night on the majestic Paris Mint, started with a drumroll. Six-hundred friends, with Naomi Campbell, Olga Kurylenko and Louise Bourgoin sitting entrance row, waited for 32 of the model’s ambassadors to make their entrances on the round stage.
Helen Mirren, Andie MacDowell and Eva Longoria have been among the many star-studded forged collaborating within the present, which was set to authentic music carried out by a 40-piece dwell orchestra. However earlier than that started, the ladies shared with Internettheir ideas on sustainability.
Mirren, strolling for L’Oréal Paris for the second time, was afraid of tripping over her costume, as was Amber Heard, a first-timer. “I’m terrified of falling down,” revealed Mirren, whose latest initiatives embrace HBO’s “Catherine the Great” and “The Good Liar.” “I’m wearing this gorgeous Giambattista Valli dress. It’s very, very floaty – lots of stuff to get tangled in and fall over.”
Mirren drew parallels between runway and stage work. “It is theater,” she stated. “I’m a theater girl. I want to be on stage.”
Mirren loves the backstage fashion-show expertise. “It’s all chaos, and yet somehow they make sense of it, and then you line up and they go ‘OK, go,’” she stated. “They walk out and look so calm the models, don’t they?”
With sustainability in trend and wonder among the many sizzling subjects as we speak, Mirren was eager to share ideas.
“The greatest contribution I’ve made to the planet is by not having any children, actually,” she stated. “Not that I’m proselytizing that people should not have children, because I have fabulous children in my life and I would be devastated to be without them, but there are too many people in the world, and we are in serious danger of destroying our planet.”
Mirren disapproves of “throwaway fashion.” “I really think that’s a terrible trend, to buy something to wear once and throw away,” the actress continued. “I’ve always bought clothes at thrift stores and recycled fashion, because I like it. I like old things.”
Her favourite hang-out for classic finds? “There’s a great Goodwill store in South Lake Tahoe,” she stated. “It’s really, really good, beautifully arranged. It’s like walking into a fashion store.”
MacDowell provides away belongings to sisters or pals. “Anything I’ve ever bought I’ve always shared,” she stated. “My daughters have some of my old clothes that I bought even 30 years ago.”
The actress is in a lately launched film, referred to as “Ready or Not.” She’s additionally wrapped “No Man’s Land,” with Frank Grillo, and has a visit within the works. “I’ve had a dream for 30 years to go to India,” stated MacDowell. She’s going to attend a movie competition there, in Kolkata.
MacDowell believes her fascination with India started as a yogi. “It’s a really spiritual place. I feel that people make transformations when they go to India,” she stated.
Again to appearing, MacDowell is desirous about engaged on a TV present that resonates with folks. “Somebody else can be the big star. I just want to have a complex character,” she stated. “The great thing about television now is that it’s such an artistic medium that in a lot of ways is difficult to re-create in film.”
MacDowell had walked the L’Oréal Paris present in 2018. “It was really fun,” she stated. “Final yr, I heard one of many younger ladies naively say one thing about mature ladies being a pattern. I don’t assume she actually understood what she was saying, as a result of that makes us sound so marginalized – that we could possibly be a pattern.
“Mature women are the biggest consumers in America,” stated MacDowell. “Baby boomers are the largest number of people, and we need to be represented.”
MacDowell has met with some modeling businesses whereas in Paris. “I find it interesting now, more than ever, the idea of modeling,” she stated. “Because I think it is important to have mature women represented in fashion. And I love fashion. In a way, I have come full circle. It’s where I began, and it’s re-creating myself in my sixties. It’s something that would be a pleasure, a great joy.”
Longoria, who praised the inclusive nature of the L’Oréal present, additionally had recycling in thoughts. “I try to recycle as many looks as possible. I donate a lot of my clothes to consignment stores that will resell them,” she stated, admitting that since directing extra, she has much less want of a number of clothes modifications for work.
“I wear the same thing a lot,” she stated. “But in our industry, that whole [idea that] you only wear one gown once and nobody else can wear it again is crazy.”
Longoria’s newest venture is a film for Fox Searchlight. “It’s about the guy who created the Flamin’ Hot Cheeto,” she defined. “He was the janitor at Frito-Lay, in the factory, and he came up with this product. It’s the number-one product. It saved the company, and he couldn’t even read or write when he started [there].”
Bringing tales of in style heroes to the forefront by means of her work is a ardour venture for Longoria. “I’d love to see Rita Hayworth’s movie come to fruition. I’d love to see Maria Félix’s – not that I’d want to act in them, but [to] be able to produce them, so that people understand these Latin icons that really paved the way for a lot of people,” she stated.
Heard stated she’s prepping to shoot Josh Boone’s miniseries adaption of Stephen King’s novel “The Stand” in Canada quickly. “I’m really excited to start that. I’m a mega-nerd about Stephen King,” stated the actress, who can be engaged on a number of advocacy initiatives she’s keen about, notably as an envoy for the Cyber Civil Rights Initiative and the American Civil Liberties Union.
Heard is making an attempt to alter how she consumes, shopping for responsibly and dealing “with brands and movements that don’t just sand for selling, but stand for the environment, the people to whom they’re selling and the generations that follow.”
That was a view shared by Aja Naomi King. “It’s so lovely to see a shift now, even with larger brands like H&M moving in a more sustainable direction and taking note about how people feel about not only the environment but working conditions for people and wanting to make sure the things we incorporate in our daily lives are not things that are going to bring any harm to others,” she stated.
King is at present on screens with the ultimate season of “How to Get Away with Murder,” wrapping the hit present after six years, and appears ahead to the upcoming launch of Kevin Willmott’s “The 24th.”
Moral trend has at all times been a precedence for Liya Kibede. Her Lemlem model, based practically 14 years in the past, was constructed round Honest Commerce practices, using artisans in Ethiopia to fabricate its merchandise. “You are creating a cycle of someone actually being able to get out of poverty by themselves because they’ve learned a skill,” stated the mannequin and entrepreneur.
Sustainability is necessary to Soo Joo Park, too. “I use wash cloths to wipe off all my makeup first, then use reusable cotton wipes to wash it off after,” she stated. “I try not to purchase too many things, as well.”
Though she couldn’t reveal any upcoming modeling jobs, Park stated that having lately labored on making a Karl Lagerfeld tribute shirt was thrilling. “I got to show something more creative and artistic, beyond what I do as a model,” she stated.
Being good to the planet has been on L’Oréal Paris world make-up director Val Garland’s thoughts, too. “That’s why I have quite a few clothes that I’ve been wearing for like 20 years,” she stated. “If I think it’s good, I stick with it. Buy quality, buy less.”
For one of many make-up seems of the present, Garland was utilizing biodegradable glitter.
“Overall, my inspiration was all things Parisian,” she stated of the color-cosmetics seems for the present. “It was like,how can we take the thought of the elegant, stylish Parisian and simply amp it up a notch. So, as at all times, will probably be about nice, stunning pores and skin. Generally will probably be a easy make-up, generally one thing a bit extra graphic.”
Stéphane Lancien, L’Oréal Paris’ hair artist, thought-about the present an homage to ladies around the globe. He created six completely different seems, together with loose-flowing tresses to accompany trend seems from Rokh, Ami and Cédric Charlier, and low-slung twists of hair for fashions sporting Olivier Thyskens, Nicolas Lecourt Mansion and Dries Van Noten.
Lancien targeted on creating seems that naturally labored with the ladies strolling the present’s inherent magnificence.
Delphine Viguier-Hovasse, L’Oréal Paris’ world model president, defined that the style present “is the best way for us to carry the message and sense of purpose of the brand, which is women’s empowerment.” She referred to as L’Oréal Paris spokeswomen “women … of diversity, who have a lot of different journeys, histories, origins and horizons.”
Viguier-Hovasse added that the style present permits the model to be shared around the globe. Broadcast dwell by way of Instagram in additional than 40 international locations, she anticipated it to be seen by between 2 and three billion folks earlier than the top of Saturday.
On the runway, the models-for-a-day appeared to be having a ball. Mirren ran onstage barefoot, minimizing the danger of stumbling, whereas Longoria walked on with a conductor’s baton, directing musicians from middle stage, earlier than carrying her child son Santiago on for the finale.
Different L’Oréal Paris ambassadors strolling the present, which ended with an explosion of silver confetti, included Camila Cabello, Marie Bochet, Doutzen Kroes, Luma Grothe, Duckie Thot and Aishwarya Rai.
Among the many trend manufacturers’ fall 2019 creations sported on the runway wereAtlein, Balmain, Elie Saab, Etudes, Karl Lagerfeld and Koché.
The prior two L’Oréal Paris trend exhibits have been held on the Seine river and the Avenue des Champs-Élysées.