Leftovers is our have a look at a number of of the product concepts popping up in all places — some are intriguing, some sound wonderful and a few are the sorts of concepts we’d by no means dream of. We cannot write about all the things that we get pitched, so listed below are the leftovers pulled from our inboxes.

Cece’s brings shoppers oodles of veggie noodles

From bricks of dried noodles that feed broke faculty college students to steaming bowls of wealthy broth and skinny noodles at widespread eating places, ramen is in.  

Cece’s Veggie Co. has found out a approach to make it much more stylish: Swap zucchini for the normal wheat flour noodles and bundle it as a ready-to-eat soup full with conventional broth and gently boiled eggs. 

The firm that made its title with veggie noodle dishes now sells two forms of Fresh Veggie Ramen at Whole Foods and regional shops throughout the nation. One is made with hen broth and has an egg, courtesy of Peckish. One is vegan, made with shiitake mushroom broth, and that includes butternut squash, carrots and cauliflower.

“Top Ramen got me through college, so I wondered if we could make a grown-up version that’s healthy and still delicious,” founder Mason Arnold, who payments himself as “Veggie Nerd” on the corporate’s web site, mentioned in a launch.

Ramen is a conventional Asian noodle dish, which many say was invented in China however perfected in Japan. The acquainted brick-like immediate selection was created in Japan in 1958 and got here to the United States in 1971. Convenience meals had been by no means the identical.

In the United States, ramen turned extra of a grown-up meal and fewer of a meals made in a dorm microwave when David Chang opened Momofuku Noodle Bar in New York in 2004. And because it turned an American culinary commonplace, the veggie model turned inevitable.

Cece’s Veggie Co. was one of many first to show squash, beets and potatoes into noodle dishes. Other large firms, together with Del Monte and Green Giant, even have gotten into the house. But few manufacturers have ready-to-eat veggie noodle meals put collectively in a single bundle. Cece’s new product makes the veggie ramen simply as straightforward to arrange as its dried noodle counterpart.

But the product additionally has important well being advantages. After all, based on a 2017 report from the Centers for Disease Control and Prevention, solely 1 in 10 adults eats sufficient fruit and greens. Fresh Veggie Ramen sounds tasty, that means shoppers could also be extra prone to choose this up than different noodle dishes. And placing the veggie noodles in a broth eliminates one of the vital frequent client complaints about them: no person will care in the event that they make soup soggy.

— Megan Poinski

Chobani Milk & Cookies yogurt



Chobani launches yogurt, marketing campaign for U.S. farmers

With dairy farmers struggling amid a glut of provide and rising competitors from plant-based choices, Greek yogurt big Chobani is rolling out a brand new selection to assist. 

Chobani is launching its second limited-edition charity taste known as Farmer Batch, a milk and cookies selection. The New York yogurt maker mentioned 10 cents from each four-pack bought might be donated to American Farmland Trust, a non-profit that protects farmland and promotes sound farming practices. The cash collected will go towards grants of as much as $10,000 to assist farmers switch or defend their land, strengthen their companies, or develop local weather plans, Chobani mentioned in a press release.

“Dairy farms are critical parts of the economy and landscape in communities across America, but dairy farm families are facing tremendous change due to a weak dairy economy, disruptions from severe weather and an aging farming population,” mentioned David Haight, American Farmland Trust’s vice chairman of applications.

Chobani produced a particular yogurt to honor veterans in 2018. The selection, known as “Hero Batch, Red, White and Blueberry” was designed by veterans working at Chobani.

Peter McGuinness, Chobani’s president, advised Food Dive final month that the yogurt maker needs to turn into “tomorrow’s food company.” In order to do this, he mentioned Chobani not solely wants to provide good meals, however “do right” by the buyer and the setting.

“That does not exist to scale,” McGuinness mentioned, noting there are small startups which have unimaginable missions and visions however by no means scale. Big producers, he mentioned, “don’t have a heart. They don’t have a soul.”

Honoring people like farmers or army veterans with limited-time choices is widespread with meals and beverage firms. 

Fritos partnered with nonprofit group Carry the Load to create 22 million specialty luggage — one for each individual ever to serve within the U.S. army — honoring the nation’s heroes round Memorial Day. The PepsiCo-owned snack model additionally mentioned it will donate $100,000 to the group to assist members of the army, veterans, first responders and their households. And final 12 months, Budweiser launched a brand new beer, Freedom Reserve Red Lager, that was made by veterans with a portion of the proceeds donated to a nonprofit that provides academic scholarships to army households.

To ensure, Chobani depends upon a dependable provide of milk to provide its yogurts, so it is smart for the corporate to throw its weight behind a robust, vibrant business. However, it guarantees to be a problem to revive a once-thriving sector.  

Milk consumption has been declining for many years and plant-based choices have siphoned away shoppers who as soon as turned to the favored beverage. Shoppers even have way more selections than ever earlier than to quench their thirst with a proliferation of beverage choices together with bottled water, sports activities drinks, vitality drinks and teas.

— Christopher Doering



Have your cake and drink it too 

Baileys newest product launch will goal alcohol drinkers with a candy tooth.  

Diageo’s Baileys is partnering with Washington, D.C.-based Georgetown Cupcake to launch a limited-edition batch of Baileys Red Velvet. The beverage is now obtainable throughout the nation for a advised retail value of $23.99.

According to a launch, the brand new drink comes with “aromas of freshly baked red velvet cupcakes, sweet cream, and buttery icing” and tastes like “fresh chocolate cake, topped with a dollop of cream cheese frosting and just a hint of cocoa powder.”

This candy taste suits in effectively with the opposite dessert-like flavors in its portfolio, together with Strawberries & Cream, Salted Caramel and Chocolate Cherry. Baileys is also presently providing one other limited-edition taste, Baileys Pumpkin Spice. 

Red velvet is the No. 1 promoting taste at Georgetown Cupcake, so it might appeal to shoppers with such a preferred taste. But there are already some manufacturers who’re bringing red velvet to alcohol bottles so Baileys may have some competitors. Cupcake Vineyards has supplied a red velvet wine taste for years. 

“Red Velvet isn’t solely our authentic cupcake taste, however to at the present time it is chosen by our clients practically ten to 1, so we’re so delighted to have the ability to give followers an entire new approach to indulge,” Georgetown Cupcake founders and sisters Katherine Berman and Sophie LaMontagne mentioned in a launch. 

In addition to the bottles hitting cabinets this week, Georgetown Cupcake may even be promoting non-alcoholic Baileys Red Velvet cupcakes infused with the flavour of Baileys Irish Cream Liqueur in any respect its places and on-line in November and December. That publicity might assist Baileys model consciousness.  

Baileys has completed extra partnerships lately and might be seeking to develop its attain by way of these product launches. Earlier this 12 months, Kraft Heinz partnered with Baileys on a espresso line, together with non-alcoholic RTD chilly brew, floor espresso and K-Cup pods. And final 12 months, Diageo labored with Clabber Girl to debut Baileys Original Irish Cream baking chips. 

In 2015, Diageo mentioned it deliberate to convey loads of innovation to the corporate in the course of the subsequent 5 years. The firm appears to be delivering on the promise with its Baileys model by launching quite a lot of merchandise and partnerships. 

— Lillianna Byington

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