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Kim Kardashian West to rename Kimono shapewear line after outrage

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Daisaku Kadokawa, Mayor of Japan’s historic capital Kyoto had additionally requested Kardashian West to rethink the title.(Supply: File Picture)

After dealing with large backlash and being pulled up for cultural appropriation for naming her new inclusive shapewear assortment ‘Kimono Solutionwear’, Kim Kardashian West has now determined to alter the title of the road.

In a collection of tweets on Monday, she stated, “I am always listening, learning and growing – I so appreciate the passion and varied perspectives that people bring to me. When I announced the name of my shapewear line, I did so with the best intentions in mind”.

She added, “My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name. I will be in touch soon. Thank you for your understanding and support always.”

In line with a report in The Straits Instances, Daisaku Kadokawa, Mayor of Japan’s historic capital Kyoto, had additionally requested Kardashian West to rethink the naming of her shapewear line. “(I) ask you to reconsider your decision of using the name Kimono in your trademark,” Kadokawa reportedly wrote in a letter despatched to her.  “Kimono is a traditional ethnic dress fostered in our rich nature and history,” he had added.

ALSO READ | Kim Kardashian West’s shapewear line faces backlash over being known as ‘Kimono Solutionwear’

On June 25, she had launched her assortment and had written, “Finally I can share with you guys this project that I have been developing for the last year. I’ve been passionate about this for 15 years. Kimono is my take on shapewear and solutions for women that actually work.”


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