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Kim Kardashian West Had 'Innocent Intentions' with Shapewear Name: 'We Didn't Think of This'

Kim Kardashian West Had 'Innocent Intentions' with Shapewear Name: 'We Didn't Think of This' 1

Kim Kardashian West is asking the choice to call her shapewear model Kimono “innocent” in a brand new interview for WSJ. Journal’s first-ever all-digital problem.

“You would think we would have obviously thought it through a little bit deeper,” Kardashian West advised WSJ. Journal after going through accusations of cultural appropriation for naming the forthcoming model after a standard Japanese clothes merchandise. Final week, the star, 38, introduced plans to vary the title.

Continued Kardashian West, “I’m the first person to say, ‘Okay, of course, I can’t believe we didn’t think of this.’ I obviously had really innocent intentions. But, let’s listen. And I want to really listen. And I want to really take it all in.”

The star advised the journal that she loves Japan, noting that husband Kanye West “was in Japan when all of this was happening. It’s a place that we love and go to. I have such respect.”

RELATED: Kim Kardashian Responds to Cultural Appropriation Backlash Over ‘Kimono’ Shapewear Identify

Kardashian West revealed the plans to vary the title on social media final Monday morning, writing, “I am always listening, learning and growing – I so appreciate the passion and varied perspectives that people bring to me.”

She continued: “When I announced the name of my shapewear line, I did so with the best intentions in mind. My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name. I will be in touch soon. Thank you for your understanding and support always.”

The model, which is touted as “solutionwear,” consists of bikini briefs, thongs, bras, waist trainers, physique fits, thermal leggings and extra, retailing from $22 to $98. They are going to be bought in sizes XXS to 4XL and in 9 completely different tonal colours at launch, with much more shades coming because the model continues to increase.

WSJ. Journal famous that there are different merchandise trademarked within the U.S. with the phrase kimono, however Kardashian West mentioned that “There might be more eyes on me and my brand.”

“And so I have to tune it out and really learn and really grow and have to realize that maybe there is a different standard. Do I feel held to a higher standard? I’ll take responsibility for that and do the right thing,” she mentioned.

As for what the brand new title might be?  “We’re figuring it all out now,” Kardashian West shared.

Kardashian West defined that she wished to foray into shapewear as a result of “everyone needs this.”

“Underwear, bras — this is what people wear every day,” she advised the journal.


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