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Keep away from ‘seduction mode,’ UQO profs advised in ‘condescending’ fashion video

Lecturers at a western Quebec college say a video advising them on gown on campus is condescending and sexist.

The four-minute tutorial video was posted to the YouTube channel of the College of Quebec within the Outaouais (UQO), however was eliminated Friday morning.

We have been shocked. We aren’t used to having gown codes.– Marie-Josée Bourget, union president

The video options Marie-Claude Pichette, a style stylist from Gatineau who tells college workers how to decide on clothes that is applicable for a work atmosphere the place the “clientele” are college students.

Within the video, which options slow-motion pictures of Pichette demonstrating gown, she wears a quick skirt, patterned tights and high-heeled booties.

Her recommendation for “winning styles” consists of avoiding worn-out clothes and low cost equipment. Do not gown such as you would for the weekend or whereas on trip, she says, and “do not be in seduction mode,” together with sporting spaghetti straps, plunging necklines, low-rise pants and miniskirts.

Profs denounce video

A number of UQO professors, who acquired the video by e-mail final Friday, instantly denounced it.

“We were shocked. We are not used to having dress codes,” Marie-Josée Bourget, president of the union representing part-time lecturers at UQO, mentioned in a French-language interview.

“Always, we blame the woman, her appearance, [for sending] sexual messages. That’s something that bothers us a lot.”

In an announcement to Radio-Canada, the college mentioned the video was developed after workers expressed an curiosity within the “sartorial question.” 

The video was meant to be informative and supply “inspiration for employees,” UQO mentioned. “Of course, people are free to wear what they want.”

Nonetheless, Stéphanie Demers, president of the union representing full-time professors on the college, mentioned: “It’s a very condescending, paternalistic way to address adult professionals.”

She calls the video sexist and says girls ought to really feel comfy with how they gown, even when it means having naked shoulders and a mini skirt.

“The very idea that we can tell women how to dress, based on the idea that we seek to dress seductively, that showing our shoulders or wearing a mini skirt or showing part of our chest, would be dressing for seduction … I was really rather taken aback.”

Keep away from 'seduction mode,' UQO profs advised in 'condescending' fashion video 1
The four-minute how-to video despatched to UQO professors options Marie-Claude Pichette, a style stylist from Gatineau, Que. (YouTube)

Union wasn’t consulted

The video was developed as a part of the Excellent Scholar Expertise (E3) program, an inner data website for UQO workers.

Demers mentioned the union wasn’t consulted earlier than the video was launched.

“Members of the university community dress very well,” Demers mentioned. “They dress professionally. They dress quite properly. I have never seen a problem with the clothing in the [university].”

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