Kate Spade Enters Sports Smartwatch Market – WWD

Kate Spade's sports smartwatch.

Kate Spade is increasing its watch line — tapping into a robust marketplace for athletic units.

Today the model launches its first sports activities smartwatch, created in partnership with its watch licensee Fossil. Priced at $275 retail, the timepieces supply heart-rate monitoring, untethered GPS and Google Pay in addition to climate, music and coaching apps.

Kate Spade's sports smartwatch.

Kate Spade’s sports activities smartwatch. 

The fashion breaks with sports activities smartwatch conference — significantly the Apple Watch — in that it purposely options female design particulars. The watch is obtainable in all-pink or pink-accented colour methods and encompasses a scalloped dial.

Kate Spade’s inventive director Nicola Glass mentioned of the watch launch: “Our customer is adventurous — she loves all kinds of activities, and is always looking for accessories that fit into her everyday life. We’ve incorporated some of our most iconic design elements, including the spade and scallop detailing, to give the watch a distinct Kate Spade New York look and feel, while the silicone strap and lightweight design gives her the functionality she needs without sacrificing style.”

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