Juul Labs will cease online sales of fruit and dessert flavours for its digital cigarettes in the U.S., practically a yr after halting in-store purchases.
The voluntary step introduced Thursday is the corporate’s newest concession because it tries to climate a political backlash blaming flavoured nicotine merchandise for getting a technology of youngsters hooked on them.
Juul pulled the fruit and dessert flavours out of shops final November.
The most up-to-date transfer is unlikely to fulfill the corporate’s critics. Juul will proceed promoting its hottest vaping flavours: mint and menthol. Those merchandise account for greater than 60 per cent of Juul’s retail sales, in response to analysts. They are additionally the most well-liked flavours amongst teenagers.
The flavoured pods affected by the announcement are mango, creme, fruit and cucumber.
Those flavours account for about 10 per cent of the corporate’s sales and have been solely obtainable on its web site.