As an alternative of truly going to Coachella, Instagram influencer Gabbie Hanna determined to show how straightforward it’s to faux going to Coachella. The catch: it nonetheless turned out to be numerous work. Nonetheless, she saved some huge cash and nonetheless acquired the engagement she needed from the weekend on social media.
The inspiration for her faux Coachella posts got here after studying that some fellow influencers double up on outfits after which fake they’re posting from each weekends. In actuality, over weekend two they’re at dwelling of their PJs, nonetheless recovering from weekend one, miles away from Indio, California.
Why do they do that? For the followers.
Hours upon hours of planning outfits, packing and preparing, just a few photograph shoots later, and loads of work in Photoshop — lastly, Gabbie had her content material. It was so convincing that she had individuals who knew she wasn’t at Coachella nonetheless messaging her issues like, “Wait — so are you really at Coachella?”
Right here’s the purpose… In response to Gabbie, Coachella is an “funding.” Nonetheless, she feels that it’s a “lot of labor for one thing you’re most likely not having fun with.” No less than, in case you’re an influencer doing all of it for the ‘gram. This IRL vs. IG experiment goes to indicate how foolish it’s to go to Coachella for the content material.
If you happen to love the music and it’s not simply in regards to the selfies — Coachella is a superb expertise.
The most important takeaway in all of this? Social media is a bold-faced lie. Simply watch.