Indians prefer video, vernacular and mobile-only internet content

With majority of the 1.three billion folks beginning their Web journey, India is correct now the hotbed of innovation and distinctive enterprise fashions.

As in different areas, Indian preferences in the case of content material and apps is in contrast to another nation, factors out a brand new research by Zinnov, titled “The Future of Internet Content Consumption in India – Frictionless Consumer Experience for Mobile-only India and Bharat.” India is seeing large adoption of Web content material, particularly over smartphones (430 million smartphone customers in 2018; seen to develop to 900 …


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