HTC hasn’t given up on its smartphone business, plans a comeback

HTC hasn’t been related for fairly a while now. Sure, there are a couple of handsets launched within the final couple of years virtually all of that are both mid-range or high-end smartphones. But this 12 months, the corporate is absent and did not launch any cellphone. We did see the entry-level Wildfire X, however that was a completely different firm that simply licensed the identify.

HTC still hasn't give up on its smartphone business, plans a comeback

The firm’s new CEO, Yves Maitres, nonetheless, says HTC shouldn’t be giving up on the smartphone enterprise. He shared his imaginative and prescient of a return to the high-end smartphone market when the time is true. HTC will focus on markets with excessive GDP as an alternative of competing in growing markets.

He additionally identified the explanation why HTC is to this point behind the remainder of the business smartphone makers. According to him, HTC stopped investing in analysis and improvement a very long time in the past and as an alternative targeted on its VR enterprise. In the meantime, the likes of Samsung and Huawei have not stopped investing in {hardware} improvements and their gross sales numbers are right here to attest.


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