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How Selena Gomez inspired this bestselling bikini

How Selena Gomez inspired this bestselling bikini 1

Simply two months after its launch, Theresa Marie Mingus‘ swimwear line Krahs is already a smash hit, thanks in no small part to the designer’s shut good friend and former boss, Selena Gomez.

Mingus, 28, labored as a private assistant to the “Back To You” singer, 27, for a few years earlier than deciding to department out on her personal and enter the style business. So when she started planning to launch the road, “Selena was like, dude, let me be your first collab,” Mingus recalled.

“I was toying with the idea and then I was like wait, hold on, this is amazing that she wants to be my first collab! So I definitely took her up on that offer and I’m just super appreciative. She has a huge platform and she was just ready to be supportive of her friend. It just shows how amazing she is as a person.”

The “Dead Don’t Die” star additionally helped her to create Krahs’ bestselling swimsuit. “The most popular style so far has been the high-waisted one,” Mingus defined, “and in my mind I for sure thought it was going to be the string bikini, because I’ll walk around naked anywhere. I’m not super skinny, I just don’t care, whatever, let’s do it. That’s very me, but a lot of people, I’m learning, aren’t like that — like Selena. She was like, dude, you’ve got to do more coverage. Like, what the heck?”

Out of their dialog got here the design for a high-rise bikini named after the singer. “They just fit super well and they’re very true to size and if you’re feeling bloated or anything they hold you in. It’s kind of like a Spanx kind of thing,” Mingus stated of the bottoms. “Those are definitely doing the best so far, and it’s like meeting in the middle. It’s not a full-coverage one-piece, but it’s not the string thing, so girls feel cute in it.”

However the pop star didn’t simply encourage her good friend’s designs — she additionally impressed her to run her personal enterprise. “Selena’s a freakin’ boss. She’s like a little genius,” the designer enthused. “I don’t even know how she does what she does, it’s so inspiring. She just taught me how to be a boss and I’m trying to learn and make it happen. I want to be great and it’s challenging, but I’m figuring it out.”

However regardless that enterprise is booming proper off the bat, Mingus confessed, “I keep having to remind myself [that this is all brand new] because I put so much pressure on myself, like oh god, I’m going to fail. But then I’ll call my aunt or my grandma and they’re like, dude, relax. It’s been 59 days, ok?”

“It’s very scary,” she concluded. “I feel like you’ve gotta have balls to just do it.”


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