Gucci’s Zumi Handbag Tour Comes to New York – WWD

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Gucci's Zumi Bag

Gucci’s world tour celebrating its new hero purse fashion lands in New York this night.

The label’s Zumi bag vary was launched for spring 2019 and hit shops in February. Gucci sees the fashion, in keeping with a consultant, as a brand new key fashion and has spent the final seven months strategically selling it with events in Milan, Paris, London and Tokyo.

This night’s occasion — to be held at Gucci’s Fifth Avenue flagship — will see the gathering’s muse, Black Lips saxophonist and mannequin Zumi Rosow, take up DJ tasks. Alaska Lynch, Gucci’s personal poet laureate, will learn a brand new collection written in ode to Rosow.

Zoe Kazan, Pom Klementieff, Sophia Lillis and Madeline Brewer are additionally anticipated to show up.

The Zumi assortment — with small leather-based items beginning at $290 and baggage at $1,150 — is decidedly streamlined for a model that tends to flex a more-is-more sensibility. The attaché-inspired fashion — out there in varied shapes starting from an envelope crossbody to an oversize workplace bag — is fabricated from easy leather-based and marked with easy monogram horse-bit {hardware}.

Zumi’s grand tour is just not over but — Gucci has deliberate a Chicago mixer for Sept. 26.


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