Google is discontinuing its Daydream digital actuality platform, because of an absence of curiosity from each customers and builders. The newly introduced Pixel 4 and Pixel 4XL – which had been formally revealed yesterday – is not going to support Daydream, and the Daydream View headset is no longer available for purchase.
This is dangerous information for followers of digital actuality, however Google says that it’s going to proceed to support the Daydream app and retailer for current customers. But with the platform being discontinued, there will be no new content material added.
In an announcement to VentureBeat, Google stated: “We noticed loads of potential in smartphone VR – with the ability to use the smartphone you carry with you in every single place to energy an immersive on-the-go expertise.
“But over time we observed some clear limitations constraining smartphone VR from being a viable long-term resolution. Most notably, asking individuals to place their telephone in a headset and lose entry to the apps they use all through the day causes immense friction.”
View to a kill
The firm is no stranger to pulling the plug on apps and companies. It goes on to say: “There additionally hasn’t been the broad shopper or developer adoption we had hoped, and we have seen lowering utilization over time of the Daydream View headset. So whereas we’re no longer promoting Daydream View or supporting Daydream on Pixel 4, the Daydream app and retailer will stay out there for current customers.”
While Google could also be killing off its digital actuality venture, it is going to proceed to concentrate on augmented actuality in the likes of Google Lens and Google Maps.