LONDON — The British set designer and illustrator Gary Card has reworked Phillips London gallery right into a psychedelic wonderland as a part of a present known as “Hysterical,” which opened Thursday and runs till Aug. 21.
Card’s designs act as a multicolored backdrop complementing artistic endeavors by up to date artists comparable to Erik Parker, Kenny Scharf, Joyce Pensato and Cindy Sherman.
“‘Hysterical’ reflects on both my past and future as a painter. This experience has allowed me to create paintings and design a world around them as well as providing a set installation that envelops the work of my contemporary art heroes,” says Card.
The house is a visible deal with, and an explosion of colourful cartoon graphics. It’s accomplished from ground to ceiling, with a decor that ranges from inexperienced and purple smiley-faced flooring to alien-like creatures and animals standing guard on high of partitions.
Upon getting into, the viewers is greeted by Scharf’s life-size “Evilcute” murals, a graphic of a cute mouse smiling from behind an evil-looking cartoon face baring its tooth. A sculpture created by Studio Smack sits on a purple container, which is located by the doorway. Inside are movies of fantastical and futuristic beings interacting, additionally created by Studio Smack.
It’s troublesome to see the place Card’s set design ends and the artists’ work begins. “The main challenge was paying respect to the works of art that I admire while creating an experience that integrated those works into one unifying piece. In the end I almost had to forget about my reverence for the pieces,” says Card.
“I had to remind myself a lot of the time that the artist may not be happy with how we’ve interpreted their work, and some of our audience won’t like it either. This show is a risk but I think that’s important,” he provides.
There’s a lot to soak up and round each wall and pole is totally different. Multicolored PVC curtains give option to a life-size polka dotted flower sculpture subsequent to a blue and purple home, with painted phallic-shaped sculptures inside.
On each wall there are items of artwork, together with Erik Parker’s “No Use In Cryin’” and André Butzer’s “Himmler.”
“Everything explores the same theme, graphic cartoon Americana with sinister undertones, colorful chaos and oversaturation. The concept began with a project I created a couple of years ago called “Happy Breakfast,” explains Card.
“’Happy Breakfast’ is a self-contained world where I explore my most unrestrained creative impulses. It’s a design philosophy where I began to free myself from the constraints of the ‘less is more’ sensibilities I had trained myself to work within as a commercial set designer,” he provides.
Card is thought for his conceptual set designs and has labored with manufacturers starting from Nike, Hermès, Balenciaga and Comme des Garçons to Charles Jeffrey. Of the latter, he says: “We never have any budget for the sets but in a way they are better, we have to think about how we achieve maximum impact with really inexpensive materials.”
Given Card’s work within the business, he’s additionally included trend into the set design for “Hysterical.” “I thought it would be fun to nod to my career in fashion,” he says.
Within the exhibition, Card included a picture the set designer created with the photographer Tim Walker. “It’s a fun, psychedelic cartoon costume I made for a shoot we worked on for British Vogue. He seemed to fit the theme perfectly so I worked the image into the set and Tim very kindly let me use it,” he provides.
Card additionally included a huge pickle man sculpture, an homage to Kim Jones. Jones had used the character in his first assortment and Card later reused it in an set up for Jones at Dover Avenue Market Ginza.
“Art shows can be quite intimidating and my ambition was to create a show that is accessible, infectious and fun, something that the audience could explore and interact with. The show is loud and raucous. I’m not saying this should be the case with art shows moving forward, but it was definitely fun to take the concept of the austere art show and turn it on its head,” Card says.