LONDON — Farfetch has sealed an unique partnership to hold Prada’s Linea Rossa line.
The vary, which debuts on-line in the present day, will include 155 items throughout males’s, girls’s, equipment and skiwear. The assortment options up to date variations of Nineties classics, comparable to sporty puffer jackets, up to date with new technological supplies and neon hues.
Holli Rogers, the retailer’s chief model officer, mentioned the gathering will converse to “customer looking to rediscover the cutting-edge Linea Rossa collection” and can assist improve Farfetch’s place as a vacation spot for thrilling and unique product “from the world’s most dynamic brands.”
The Linea Rossa vary made its comeback to the market final May, as the primary unique drop on streetwear publication Highsnobiety’s new e-commerce platform, whereas now Farfetch will develop into its everlasting retail companion.
Farfetch has been working to develop its assortment of exclusives, with manufacturers comparable to Alyx, Valentino, Burberry and Stella McCartney all carrying unique product on the platform.
It has additionally been taking a look at introducing various retail fashions together with purse resale, as a part of its sustainability agenda.