PARIS — Helena Rubinstein is returning to the U.K.
The L’Oréal-owned magnificence model will open an area this month in Harrods, Internethas realized. The 330-square-foot location is to be on the fifth ground of the London-based division retailer, and beginning in December there will likely be a devoted Beauty Suite for facials, as properly.
The Helena Rubinstein house will carry the model’s whole vary, together with the Powercell, Re-plasty and Prodigy Cellglow skin-care collections. There can even be make-up, comparable to Lash Queen Mascara.
Helena Rubinstein, which exited the U.K. in 2003, is to be unique to Harrods countrywide.
Elisabeth Sandager, international model president of Helena Rubinstein, mentioned in a press release that since leaving the U.K., the model has achieved a repositioning.
“The brand sits well within the Hair & Beauty Salon space on the fifth floor, which provides the best location to showcase the exciting products and services that we know are clients are looking for,” mentioned Imogen Porter, skin-care purchaser at Harrods.
Helena Rubinstein launched her eponymous model in 1902. Its first remedy cream was referred to as Valaze, and the label produced the first waterproof mascara.
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