Elizabeth and James is settling comfortably into its new house at Kohl’s. The first Elizabeth and James attire, purses, magnificence and equipment collections, which arrived at Kohl’s for vacation, is supplemented with two collaborations: Keds x Elizabeth and James, a sneaker line (tie-dye, $54.99 and white, $59.99) and Hanes x Elizabeth and James, a three-pack ladies’s T-shirt line ($39.99). The model will function extra collaborations for spring, stated a Kohl’s spokeswoman.
Among the appears to be like which can be being offered at Kohl’s are Elizabeth and James’ leopard blanket scarf for $19.20; high-waisted classic denim denims for $39.99; knotted tender hobo for $62.30, and self-tie coat for $77.99.
Designed by Mary-Kate Olsen and Ashley Olsen, Elizabeth and James is offered at the vast majority of Kohl’s shops and kohls.com. The sisters made a go to to Kohl’s headquarters in Menomonee Falls, Wis. final month to talk earlier than some 1,800 Kohl’s workers upfront of the retailer’s launch of Elizabeth and James.
“We’ve loved partnering with Kohl’s,” stated Mary-Kate Olsen on Thursday. “They have such a strong platform that brings accessible fashion to customers and we are excited to introduce our exclusive collaborations with iconic brands like Hanes and Keds. We look forward to what’s ahead as we launch the expanded Elizabeth and James collections beginning in March, and the future collaborations we have planned across multiple categories.”
Ashley Olsen added, “There are so many different products and brands that we love at Kohl’s, and its exciting to be able to bring our perspective and introduce something new for Kohl’s customers. We look forward to building a portfolio of collaborations and creating fun and useful products.”
While Kohl’s declined to expose gross sales figures, Doug Howe, the retailer’s chief merchandising officer, stated, “It has been an inspiration to work with the Elizabeth and James brand, and we love the creativity and innovation that Ashley and Mary-Kate bring to the table. Together we’ve created something new and unexpected for customers to discover, while also paving the way for future collaborations and even new brand incubation.”
During its third quarter earnings name Nov. 19, Michelle Gass, chief government officer of Kohl’s, known as Elizabeth and James one in all their model launches that they view “as an funding in driving future progress, whereas modernizing the Kohl’s model and attracting youthful clients.”
“Collectively, they are off to a good start,” she added.
Mary-Kate Olsen and Ashley Olsen supply up their prime 15 items for the season on the Kohl’s website, with gadgets chosen from Kohl’s assortment, together with Simply Vera Vera Wang, Ray-Ban, Fitbit, Beats, and after all, Elizabeth and James’ Nirvana ladies’s fragrance and different necessities from their collections.
Elizabeth and James, which had beforehand been a recent line for higher division and specialty retailer distribution, entered an unique partnership with Kohl’s final April.
The Olsens, who’re five-time CFDA winners, additionally design the luxurious assortment The Row, which is offered at high-end retailers and their very own shops.