Ed Burstell, senior vice chairman of product innovation for Neiman Marcus, has left the corporate to pursue initiatives within the perfume and actual property sectors.
“I’ve decided to move back to New York,” Burstell stated Friday. “I’m spoiled. I’ve only ever really lived in New York and London.”
Till final month, Burstell was in Dallas, working for the Neiman Marcus division of the Neiman Marcus Group for the final two years, the place he was instrumental in garnering exclusives and testing new ideas within the shops, corresponding to piercing or bringing artists onto the promoting flooring to customise merchandise, whether or not it was delicate art work or graffiti.
“Before I take on another corporate job, I want to touch on things of interest to me,” Burstell informed WWD. “My background is heavy in beauty so I have started a project in the fragrance space. Submissions are in. Packaging is being designed, and I should have a test run for holiday before wholesaling in the spring. I have someone building a transactional web site and a trademark lawyer is working on the name.” He stated the challenge would launch with a unisex perfume at an “affordable luxury” value level. It is going to be adopted about six months later