Donald Trump Jr.’s new book hit No. 1 on the New York Times best-seller record this week — “but with a big caveat,” book insiders famous.
The tome, “Triggered: How the Left Thrives on Hate and Wants To Silence Us,” shot to the highest of the Times’ nonfiction record. But a supply famous of Trump’s achievement: “It has the big dagger [symbol] next to it, which means a large portion of the sales came from bulk orders.”
The supply added: “It’s known in the industry as the ‘deadly dagger.’ A rare penalty that is only called for flagrant fouls,” reminiscent of when an creator or somebody shut buys massive portions.
It’s at Times editors’ discretion when to plunge the dagger. Fine print under the best-seller record explains, “Sales are defined as completed transactions by vendors and individual end-users during the period on or after the official publication date of a title. Institutional, special interest, group or bulk purchases, if and when they are included, are at the discretion of The New York Times Best-Seller List Desk editors based on standards for inclusion that encompass proprietary vetting and audit protocols, corroborative reporting and other statistical determinations. When included, such bulk purchases appear with a dagger (†).”
Don Jr.’s book got here out Nov. 5. Reports mentioned sales have been boosted by the Republican National Committee, which is sending out copies as a fund-raising incentive. But an RNC rep instructed us, “We haven’t made a large bulk purchase, but are ordering copies to keep up with demand. Each book is sold to an individual who supports the Republican Party … Using books as a means to fund-raise is standard practice from political parties on both sides of the aisle.”
Hachette imprint Center Street instructed us: “We are thrilled that ‘Triggered’ is No. 1 … Mr. Trump had an amazing book tour with nearly 20 book signings in nine states. Most of the locations sold out of the books, with thousands of books sold during the events. The demand was overwhelming. Regarding the RNC, they didn’t purchase books from Hachette, and we don’t have knowledge of third-party book purchases.”