Play MPE, the digital music distribution service owned by Vancouver’s Destiny Media Technologies with shoppers in the U.S., Australia, South Arica and Europe, is shifting into Canada through Universal Music Canada, which can service its new releases by way of the Play MPE platform as of this Friday.
Play MPE is a worldwide companion for UMG — servicing its content material in greater than 50 territories — however till now, Universal Music Canada had used one other Canadian-owned firm, Yangaroo’s DMDS, which continues to service each Sony and Warner, Billboard confirmed with each labels.
Notably, Play MPE beforehand launched in Canada in 2007 — however plans went awry.
“At the time of the previous announcement, Play MPE’s resources became diverted as they worked to cement a groundbreaking global agreement with UMG. The company never quite captured nor properly pursued the Canadian market,” defined Play MPE enterprise growth marketing consultant Stephanie Friedman in an e mail to Billboard.
“The situation is different now with me on board and with Universal Music Canada starting to service all releases this Friday; other labels that have been waiting will follow,” Friedman added. “In fact when I approached Canadian radio and labels I was surprised at how excited they are for us to start working Canada. They are frustrated with their current service. Not to mention many Canadian labels already use us to service their content to the U.S. (ie. Arts & Crafts and eOne), U.K., Australia and beyond.”
Friedman informed Billboard that after furthering the corporate’s targets in Canada’s English-speaking market, she’s going to work on constructing a much bigger relationship with francophone international locations, “bringing Belgian, French and African music to Quebec, and vice-versa. My Quebec radio colleagues and Canadian orgs like CIMA and SOCAN are excited.”
Beyond that, she is main Play MPE’s transfer into Latin markets in each the U.S. and Latin America.
Also this month, Play MPE launched a brand new “easy-to-navigate” web-based participant and has a worldwide webinar scheduled for at the moment (Jan. 22) to stroll by way of the options, similar to search capabilities to search out releases by format, territory, label and artist. The Play MPE app additionally supplies “quick access” to metadata together with ISRCs, Cancon releases, images, movies and tour dates.
“In Canada, tastemakers need to be able to discover Canadian-certified content easily,” stated Play MPE CEO Fred Vandenberg in a assertion. “Our player and mobile apps enable these users to access the content they need, whenever and wherever they need it. Now Canadian users can benefit from an easy to use, professional platform delivering high-quality sound developed and tested in a global market.”
Friedman added that the corporate can also be getting into new partnerships with trade organizations and providers like BDSradio.com.