Diesel, Samsonite Unveil First Co-branded Luggage Collection

MILAN — Modern vacationers have grow to be accustomed to baggage inspection, however their consideration could now be diverted as they wait their flip in line at airport safety checks — taking a peek at Diesel and Samsonite’s new semitransparent suitcases.
The Italian firm has signed a yearlong licensing settlement with baggage producer and retailer Samsonite to develop a line of co-branded baggage and travel-oriented objects, making their debuts Monday.
The lineup of semitransparent baggage and backpacks combines a black base regularly fading into transparency and that includes an acid yellow mesh lining permitting for further privateness. In preserving with Diesel’s irreverent tackle communications, the co-branded assortment is flanked by an promoting marketing campaign taking part in on the juxtaposition of personal and public.
“The idea behind this collaboration and its campaign is fueled by our current era: we live in a time where the balance of what we share versus what we keep private is constantly in flux. Inevitably, all of us live part of our lives in public — be that through social media, our work, our social groups,” commented Andrea Rosso, inventive director of Diesel licenses and the son of Diesel and OTB founder Renzo Rosso.
“Yet with the rise of the digital age, consciousness of

Follow Interneton Twitter or grow to be a fan on Facebook.

Read More…

What's Your Reaction
Like
Love
Haha
Wow
Sad
Angry
You have reacted on "Diesel, Samsonite Unveil First Co-branded Lugga..." A few seconds ago

Leave a Reply

Login To Comment.

Login to follow creators & categories, to create posts, to comment on posts.

#random-yet-related.....

Log In

Or with username:

Forgot password?

Don't have an account? Register

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

To use social login you have to agree with the storage and handling of your data by this website. %privacy_policy%

Add to Collection

No Collections

Here you'll find all collections you've created before.