SPARKLING RETAIL: Chiara Ferragni can now pin Hong Kong and Moscow on her model’s glittery world map.
After opening in Milan, Shanghai, Chengdu and Paris, the namesake label of the influencer and entrepreneur behind The Blonde Salad digital platform has inaugurated its first Hong Kong flagship inside the brand new cultural and retail vacation spot Okay11 Musea in Kowloon, which is billed as a go-to location for immersive artwork, tradition and procuring experiences.
The 1,345-square-foot area mirrors the inside idea featured in all the opposite Chiara Ferragni Collection models, outlined by glitter becoming rooms, gentle blue carpets, wood panels and golden shows.
In addition to the Hong Kong flagship, the model landed in the Russian market with a pop-up retailer unveiled on the primary ground of Moscow’s Crocus City Mall.
Launched in 2013 as a footwear line, Chiara Ferragni Collection shortly expanded to further classes, comparable to backpacks, bomber jackets, sweatshirts and T-shirts, amongst others. In addition to neon fundamentals, logoed denim and colourful tracksuits, the models are carrying a preview of the model’s spring 2020 assortment, which introduces a reinterpretation of the signature eye motif emblem. Dubbed #Eyelike, the brand new rubber patch that seems on T-shirts, tank tops, dishevelled pants and equipment encloses the attention motif into an Instagram notification image with the aim to encourage the sharing of optimistic messages on social media relatively than fueling hate and bully speeches.
During the previous a number of seasons, Chiara Ferragni Collection has launched pop-ups and unique kinds with key retailers together with Level Shoes in Dubai, LuisaViaRoma in Florence, IT Hong Kong, Le Bon Marché in Paris, Saks Fifth Avenue in New York and others.
As reported, in 2017 the corporate inked a cope with Riqing Group to fast-track development in China, the place the businesses plan to open total 35 shops inside the subsequent few years.