Cheetle? Are we calling it Cheetle now?

Photo: Geri Lavrov (Getty Images)

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Frito Lay has launched a brand new Cheetos popcorn product, which is arguably an attention-grabbing growth, however the web has as an alternative pounced upon a secondary element inside the firm’s press launch indicating that there’s a trademarked identify for the residue left in your fingers after consuming Cheetos.

It’s… Cheetle.

Senior director of selling Brandi Ray is quoted within the press launch as saying, “The only way to truly take popcorn to the next level is to add the iconic Cheetle, the cheesy dust that will entice Cheetos fans to snack on this popcorn all year long.” How may Ray (a advertising and marketing skilled) bury the lede like this? We’ve all been counting on homegrown nicknames for that matted finger residue since we have been sufficiently old to eat strong meals. That there exists a trademarked identify for the stuff is nothing wanting an earth-shattering revelation.

Additionally, some scandal: many on Twitter are declaring that “cheedle,” spelled nearly the identical method, is a time period coined by comedian Rich Hall in the 1980s for this exact same tacky substance. If it is because “cheedle”/”cheetle” is a few form of apparent portmanteau that virtually anybody would come across in making an attempt to invent a time period for this finger mud, then I admit to having no concept what kind of wordplay is occurring right here. “Chee” for “cheese” I perceive, however what’s the suffix “-dle” implying? Gristle? Needles? I am absolutely ready to be made a idiot by regardless of the reply is. If there’s a solution.

American Girl journal dubbed this Cheeto substance “cheedust” within the mid-’90s after soliciting readers’ concepts for brand spanking new phrases so as to add to the dictionary, and I’ve by no means considered it as the rest since. Does your loved ones have a nickname for Cheeto residue? Is this a part of each household’s distinctive dialect?

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