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British Olympic Association 'dismayed' by athletes' legal action over IOC rule 40 | Olympics News 1

Rule 40 prevents athletes from allowing their particular person, identify, image or sports activities efficiency for use in promoting through the Games interval with out consent from the IOC

The British Olympic Association (BOA) is “dismayed” by the choice of a bunch of athletes to proceed pursuing legal action whereas holding talks over the International Olympic Committee’s Rule 40.

Sprinter Adam Gemili has described the controversial statute which locations restrictions on the industrial actions of athletes throughout an outlined Games interval as “ridiculous, unjust and unfair”.

Twenty names are listed as claimants on a legal letter despatched to the BOA final month, however the governing physique will defend itself robustly in frustration on the strategies getting used by the British athletes.

“The BOA can confirm it has formally responded to the recent legal challenge brought against the BOA’s interpretation of the IOC’s Rule 40 in the UK,” it mentioned in an announcement.

“Since we realized of the legal problem – by way of the media – we now have proactively sought to grasp the athletes’ considerations and who, the truth is, we’re negotiating with – athletes, brokers or industrial organisations.

“Last week we had a optimistic assembly with representatives of the athletes who’ve challenged Rule 40.

“We are open to dialogue and reaching a optimistic final result that balances the will for particular person athletes to maximise their private sponsorship revenues with the necessity to protect and improve a system that has collectively offered rights for the advantage of the entire of Team GB, together with smaller sports activities and fewer high-profile athletes.

“However, regardless of these encouraging conversations, we now have been dismayed by the continued legal ways being performed within the background, which under no circumstances displays the spirit of the discussions held.

“Therefore we have been forced to respond fully and robustly to the legal challenge and have done so in the best interests of all of the athletes we serve and the BOA – a not-for-profit independent organisation that receives no tax payer or Government funds.”


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