BLACKPINK made historical past this weekend because the first-ever K-pop group to see a music video break into the 1 billion views membership on YouTube.
Released on June 15, 2018, it took just below a yr and a half for “Ddu-Du Ddu-Du” to make historical past. “I can confirm that this is the first K-pop group to reach 1 billion, but not [the] first K-pop artist,” a YouTube rep tells Billboard. “Psy has two in there.”
Psy’s “Gangnam Style” turned the primary video on the Internet to be considered 1 billion occasions again in 2012, and 2013’s “Gentleman” additionally surpassed the marker following its launch.
The lady group celebrated the milestone with a put up on their Twitter account. “BLINKs worldwide, thank you so much!” reads the tweet, referring to the act’s fandom. Jisoo additionally took to Instagram to share a picture of herself within the music video, writing “for Blinks” with a exclamation point-heart emoji.
— YG FAMILY (@ygent_official) November 11, 2019
In August, “Ddu-Du Ddu-Du” turned BLACKPINK’s first tune licensed gold by the Recording Industry Association of America. They are the primary K-pop lady group to be acknowledged by the RIAA, becoming a member of BTS and Psy as the one Korean artists to be acknowledged Stateside for such immense gross sales.
In case you haven’t been one of many 1 billion-plus views to it but, take a look at BLACKPINK’s “Ddu-Du Ddu-Du” music video under.