Sam Ben-Avraham, the Project and Liberty Fairs founder, tossed a Hail Mary move Sunday night time, flooding the in-boxes of style business executives with a private plea to “Save Barneys” as he mounted a last-ditch effort to have a chapter court docket favor his potential provide over the stalking horse bid by Authentic Brands Group.
In an open letter, Ben-Avraham wrote: “In a few short days we are at risk of losing a cultural institution that has been an anchor point for the city for almost a century. Its impact on culture cannot be understated. The brand as we know it today will disappear from our lives if it becomes an intellectual property license operation. Its unique identity, its point of view, its cutting edge agenda will be lost.”
Without naming names, he mentioned that he and his “team believe we can do better.” He mentioned they’ll “bring back the brand you’ve come to know and love and make it commercially viable for the future.”
He mentioned his companions “have a solution that doesn’t involve mass layoffs or store closures.” He didn’t present particulars of that plan, nevertheless.
The letter added that he’ll remodel the enterprise, “one thing different competing bidders aren’t
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